From Fashion To Fitness: The Experts Behind Apple’s Wearable Future


Fashion: Image of a Burberry retail store While Apple is primed to pack in intense technologies and software into its future wearable devices, the company will need to ensure that the products are fashionable and able to be marketed to the masses. With the help of two fashion retail experts, p90X3 workouts Apple will likely be able to both produce attractive wearable devices and sell them in atmospheres perfect for allowing people to try on and experience the devices. Paul Deneve (Special Projects): Lending credibility to the idea that Apples iWatch product could attempt to blur the lines between fashion and function is the appointment of high-profile Yves Saint Laurent CEO Paul Deneve back in July ( pictured on the left above, next to friend of Jony Ive, Marc Newson). Apple picked up Deneve to work under Tim Cook on special projects, although apparently not in retail, and the executives experience in selling high end goods could come in handy if Apple plans to market iWatch as just as much a piece of fashion as technology.With Apples reputation of building high end products that are concerned with beauty and design aesthetics just as much as user friendliness, its not a stretch to imagine the iWatch team would seek input from an executive from one of the worlds premier fashion brands.
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Top fitness trends for 2014

Plank to palm: Lower to forearm plank, elbows under shoulders, forearms straight out in front of you, feet hip distance apart, knees off floor. Try not to swivel hips during movements. Raise up to regular plank position, right hand, then left hand. Lower to forearm plank position, right forearm, then left forearm. Switch sides.

An unstable surface trains the body to fire up quickly, he said. Other multitasking movements: Stand on one leg while brushing teeth or do squats to build muscles and improve balance while drying hair, or dance while getting dressed. A bracelet that tracks exertion throughout the day (; can be a good partner for this approach. Fusion fitness Katie Ann Rosen Kitchens, editor-in-chief for FabFitFun subscription fitness boxes (, expects fusion classes to build momentum.
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